Heidi Wilson
Fashion Designer & developer
Vancouver Based
Portfolio
Driven by a passion for problem-solving, I enjoy fusing aesthetics and function to push boundaries and design innovatively.
-
Driven by a passion for design and problem-solving, I specialize in fusing fashion and function to create innovative, purpose-driven products that push boundaries and enhance everyday life. Inspired by my active lifestyle that consists of running, hiking, dancing, rock climbing, and yoga, I am particularly drawn to designing and developing functional apparel, with a strong focus on outerwear and activewear.
Grounded in a mindset of continual growth and exploration, my experience spans not only technical activewear design but also runway fashion, fit and inclusive sizing research, and digital product development. With a strong interest in emerging fashion technologies such as CLO3D, I also actively explore new digital tools to stay at the forefront of innovation within the industry.
-
Wilson School of Design - Bachelor of Design in Fashion Design and Technology
September 2022 - Present | Expected Completion: April 2026 | GPA: 4.15
-
Click on a skill below to view examples.
Adobe Applications - Technical Packages - 3D Modelling - Pattern Drafting - Prototyping & Sewing - Researching - Illustrating
Lululemon project -
life in motion
Winter 2025
The Life in Motion capsule collection was created for the 2025/26 Lululemon design competition, featuring seven garments that transition seamlessly throughout the day. Through thoughtful design and strategies like modularity and transformability, this collection supports wearers whether they are sweating, working, or socializing.
Womens transformative
Climbing wear
Fall 2025
This collection of women’s transformative climbing wear is my fourth year capstone research project for my Fashion Design studies at the Wilson School of Design. This project explores how sustainability and gender equality can be improved in the climbing wear industry.
Jade mcbride -
Runway collection A/W 25
Summer 2025
Atlantis Reborn, which was inspired by the fusion of nature and technology, is the 2nd fashion collection created for my brand Jade McBride: a label that serves as a personal creative outlet. This seven look collection was developed, drafted, sewn, and debuted on the runway at Kelowna Fashion Week 2025.
Lululemon Project -
Dance Studio TOP
Spring 2025
This project was created as part of my practicum placement with Lululemon in Spring 2025. Through this work, I researched and developed a new product for Lululemon that would fill a gap in their offerings - the final project was presented to my managers and shared with various company teams.
Technical activewear -
hiking shell jacket
Fall 2024
The Summit Shell Hiking Jacket is designed to provide wearers with environmental protection, unrestricted mobility, and comfortable breathability during outdoor adventures. Through strategic features like advanced articulated patterning, adjustable components, and seam sealing, this piece delivers exceptional performance.
SUSTAINABLE FASHION -
GAIA JACKET
Spring 2024
Following the theme Gaia for the Our Social Fabric Design Competition 2024, this straight jacket inspired garment was created to promote sustainable fashion and express the beauty of nature’s interconnectedness. This piece was developed, drafted, sewn with upcycled materials, and showcased in a video.